case study 669
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In 1300 words, answer the following questions with three scholarly sources using the attached information.
1. In a narrative format, discuss the key facts and critical issues presented in the case.
2. Prepare a report in which you analyze the marketing channel conflicts and cannibalization issues that (Case Study Company) faces as it is currently operating. Suggest solutions that might reduce the revenue losses or operational frictions that result from these issues.
3. Prepare a list of new products or services that (Case Study Company) might introduce to take advantage of Internet technologies (including wireless technologies for mobile devices) and address customers’ concerns about the timeliness and currency of information in the printed travel guides. Briefly describe any problems that (Case Study Company) will face as it introduces these new products.
4. Many loyal (Case Study Company) customers carry their travel guides with them as they travel around the world. In many cases, these customers do not use large portions of the travel guides. Also, Internet access can be a problem for many of these customers while they are traveling. Describe a product (or products) that might address this customer concern and also yield additional revenue for (Case Study Company).
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