Write a 1050-1400-word paper in which you discuss the benefits of developing a brand. Each Learning Team member must choose one brand. Remember to select different brands than the brands selected by your own Learning Team members.

Compile an analysis of those brands and discuss how each company has capitalized on its own brand. Emphasize the following points:

• Benefits of developing a brand
• Benefits of line extensions
• Consequences of diversification
• Benefits from licensing