B2B E-Commerce in China: The Story of Alibaba.com

Textbook page:427-441

1. Provide a Synopsis analysis of the case

2. Conduct a situation analysis of the case in two sections

A. Business Enviornment

B. Business Model

3. Why was Alibaba so successful? Provide your reasons

4. What issues did Alibaba face?

5.What should Alibaba do? Provide your recommendations

This group case study analysis is worth up to 40 points.  Please write professionally as expected in the business environment.

The deliverable will be graded on:

Quality of Content (Clear, accurate, easy to read and understand, use of business terminology)

– 20 points        

Appearance (Professional look, distinguishable sections) – 10 points     

Accuracy in spelling, grammar, punctuation, etc. – 5 points

Assessment of each person’s participation level – 5 points