Assignment 2: Internal Environmental Scan/Organizational Assessment
This section provides the opportunity to develop your course project. Conducting an internal environmental scan or organizational assessment, provides the ability to put the strategic audit together.
In this course so far you have conducted the following steps toward completing the capstone strategic audit:
In this module you will conduct a comprehensive assessment of the internal environment at your business unit or organization you are working with for this project, also known as an organizational assessment, and present your findings in a report. Your report should analyze the operating characteristics and assets of your business unit and categorize them as strengths or weaknesses in terms of enabling the business strategy (these will be inputs into a final SWOT analysis).
The internal environmental scan or organizational assessment should include the following:
Write a 3–4 page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A2.doc.
The paper should include a (in addition to the 3 to 4 page body of the report) a cover page, plus executive summary/abstract, table of contents, body of paper—proper headers (Mission, Vision, and Values assessment; Strategy Clarification; Cultural Assessment; Value Chain Analysis; Summary of Key Findings; and References).
By Sunday, November 24, 2013, deliver your assignment to the M5: Assignment 2 Dropbox.
Assignment Component
|
Proficiency
|
Maximum Points
|
|||
Mission, Vision, and Values: |
Assessment of the organization’s understanding of mission, vision, and values is clear and complete. It includes direct examples of relationship to the business strategy. |
12
|
|||
Strategy Clarification: |
Assessment of the organization’s understanding of business strategy is clear, complete, and grounded in reason. Examples from the interviews with mid-level and senior managers are used to illustrate or expand ideas. Assessment of the understanding and agreement of the business unit is clear, complete, and grounded in reason. |
12
|
|||
Cultural Assessment: |
Unwritten rules and shared values in the organization are clearly identified and completely explained. How they influence the organization is described, and specific examples are used to support and justify ideas. |
16
|
|||
Value Chain Analysis: |
Primary and support activities are clearly and accurately identified and explained. How each activity contributes to the competitive advantage is clearly explained with specifics in competitive advantage through cost or differentiation. Any areas where business may be at a competitive disadvantage are identified and explained.
|
16
|
|||
Summary of Key Findings: |
Strengths and weaknesses of the organization are identified and explained. How they related to the business strategy is explained and specific examples are provided to justify ideas.
|
16
|
|||
Write using ethical scholarship and proper grammar and mechanics. |
Writing is clear, concise, and in an organized manner; demonstrates ethical scholarship in accurate representation and attribution of sources; and displays accurate spelling, grammar, and punctuation.
|
8
|
|||
Total:
|
80
|
WhatsApp us