In order to pitch, you have to know to whom to pitch. Finding the right reporters who cover your beat and prioritizing them for pitching are the keys to success.

Try your hand at building a press list on an issue of your choice.

• Identify your issue and describe how you found reporters working that beat.
• Talk about how you would monitor reporters on your list to prioritize your pitching efforts.
• Talk about how you will monitor Twitter to find other reporters and bloggers who may be interested in your issue/campaign.

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